Massachusetts General Hospital
Massachusetts General Hospital
Massachusetts General Hospital (now Mass General Brigham) is one of the oldest and consistently top ranked hospitals in the United States. Located in Boston, Massachusetts, it is the largest teaching hospital of Harvard University’s Medical School.
In the final semester of my graduate school, I interned in the Communications and Marketing Department designing collaterals for the different hospital departments.
Phillips House Concierge Menu
Phillips House at Massachusetts General Hospital is a premier patient care unit offering expert, innovative medical care in the comfort and privacy of deluxe hospital accommodations.
I redesigned their existing menu into a tabloid size bi-fold brochure to be used by the patients. It was kept elegant, rich, high-end and simple in design to align with the exclusive care that the House offers.
Centre of Community Health Improvement Brochure
CCHI brings together people and resources to address health inequities and build healthy, safe and thriving communities.
I designed a template for 8-9 brochures to be made for their Quit Smoking campaign. The campaign was targeted towards different kinds of patients who smoke (pregnant women, senior citizens, children etc) highlighting the reasons and effects of smoking, how and where they can get help from, at home and through Mass General.
The contact details of help agencies/helplines, effects and tips were kept in focus so the patients can get a quick read while waiting to see their doctor, instead of reading through the entire brochure.
Patient and Family Advisory Council Brochure
PFACs are committees made up of patients and their family members. These committees serve as sounding boards for many Mass General initiatives, and ensure that new projects have patient experience in mind.
I designed their brochure to entice the patients and their families to join the various committees. A letter size tri-fold brochure works for a quick glance, easy handling and an effective content distribution.
Women's History Month Social Media Creatives
I designed a series of 24 social media creatives (Facebook, Instagram and LinkedIn) for the month of February for 'Women's History Month Campaign' highlighting the experiences, hopes and struggles of physicians nurses and other stuff working at the hospital.
